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WEARETHEGREY is a Scandinavian Fashion House focused on development, retail and distribution on a Global market.

Creating reach and local presence across the globe together with collaborating showrooms enhancing this through regular attendance at local trade shows i

The corporate culture is characterised by quality, awareness, responsibility and participation.

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WEARETHEGREY works with innovative and forward-thinking partners to maximize the impact on current costumers and repetitively working on growing the brand base together with our allies. Each market needs to be treated differently which is something we always take into consideration. We use sustainability action of activities, cyclical mailing and contacts.





B2B & B2C: Online and offline with teams dedicated to promote and showcase on top level.


SUPPLY CHAIN: Provides our brands with an innovative solution to complex challenges. We design and implement bespoke solutions that remove complexity and reduce cost.

BRAND MANAGEMENT: Access to our teams deep knowledge and our innovative approach to planning and forecasting wholesale sales, regional marketing campaigns, manage pop-up stores key account sales and local management.

WAREHOUSING: Our warehousing space is located in Gothenburg Sweden. Here we consolidate B2B and B2C picking, packing compliance & quality control and reverse logistics.

PERFECT DESIGNER-MIX: Designers/Brands are chosen very selectively. The overall presentation is shown at a high level.


MULTIPLE LOCATIONS: We work with partner all over Europe and Northern America. All partners are carefully selected to match the potential of the brand.


UNIQUE SHOWROOMS: Each brand is provided with an exclusive sales area. Every concept is tailored to effectively showcase the products.

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