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SPELL

With admiration for the past woven through each collection, our forward- looking, feminine silhouettes meet at the intersection of romanticism, escapism and rock ‘n’ roll. Spell is equally known for our bold pairing of print and colour as for styling delicate lace back with chunky boots. We create for those who seek individuality, optimism, and joy.

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NGHTBRD

Growing up with a Woodstock spirit -ripped denim, vintage shopping, tattoos and old vinyl’s was a part of everyday life. Fashion was a lifestyle and a passion, and this time it brought us 3 together. 

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5 PREVIEW

Built on a backbone of a D-I-Y feeling focused on style, simplicity and quality, 5preview rose from handprinted T-shirts on the living room floor of its founder 

Emeli Mårtensson (on Via Cavour N°221 in Rome) to a pioneering SCANDINAVIAN BRAND in defining a new way of independent / underground fashion.

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HEAD OFFICE

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WEARETHEGREY+++
Sockerbruket 17
414 51 Gothenburg

+46 (0) 31-13 57 51

info@wearethegrey.com

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