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Works with innovative and forward-thinking partners to maximize the impact on current costumers and repetitively working on growing the brand base together with our allies. Each market needs to be treated differently which is something we always take into consideration. We use sustainability action of activities, cyclical mailing and contacts.


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Built on a backbone of a D-I-Y feeling focused on style, simplicity and quality, 5preview rose from handprinted T-shirts on the living room floor of its founder 

Emeli Mårtensson (on Via Cavour N°221 in Rome) to a pioneering SCANDINAVIAN BRAND in defining a new way of independent / underground fashion.

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Growing up with a Woodstock spirit -ripped denim, vintage shopping, tattoos and old vinyl’s was a part of everyday life. Fashion was a lifestyle and a passion, and this time it brought us 3 together. 

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