WEARETHEGREY is an European independent fashion distributions company based in Gothenburg, Sweden. Our core philosophy and values are built around sustainable brand building and positioning.


Creating reach and local presence across Europe together with collaborating showrooms based in France, Germany, Belgium, UK, Greece, Spain and Norway. We enhance this through regular attendance at trade shows in Copenhagen, London, Milan and Paris ensuring each brands growth throughout Europe, Russia and the Middle East.


The corporate culture is characterised by quality, awareness, responsibility and participation.